Yeah… I'm not going through it…
I'm growing through it. Consciously.

C H A N G E CONSCIOUSLY HAVING A NEEDED GROWTH EXPERIENCE

Evolving on purpose · Break Free · Ascend

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Welcome.
I'm Lori.

And I've been exactly where you are.

I'm Lori V. Cook-McKinnon — an operations and administrative professional with over 20 years of experience in corporate America. In 2023, after an unexpected layoff, I made a decision that changed everything—to take the expertise and skillset I had spent decades building for others and finally build something of my own.

I know what it feels like to pour everything into your goals, your family, your faith — and somehow lose yourself in the process. I have been the one who had to stay strong and not fall apart. The dreamer who got derailed. The woman who kept showing up for everyone but herself.

C.H.A.N.G.E. is what brought me here. Because every uncomfortable experience I survived was never happening to me — it was happening for me!

None of this would exist without the people who believed in me first.

My Mother, Husband & Four Sons Family

Your love, encouragement, and unwavering support gave me the courage to bet on myself.

Cheryl Grace Mentor · Founding CEO of Powerful Penny

Thank you for seeing what I couldn't always see in myself and pushing me toward purpose.

Rev. Dr. Joseph E. Hill Mentor · Founder, Power Circle Congregation, Inc.

Thank you for your steadfast demonstration in teaching the universal principles of Jesus Christ — my Wayshower — and for guiding me toward the deeper truth that lives within. Your New Thought wisdom has been a lantern on this path.

— Lori

For the ones who feel it
but can't yet name it.

C.H.A.N.G.E. exists for the person who feels stuck — who has poured everything into their goals, their family, their faith — and somehow lost themselves along the way.

What tried to break you was always meant to build you. The pressure you felt was not punishment — it was preparation. You were being shaped, stretched, and strengthened for a purpose bigger than your pain. Trust the process. Honor the journey. You were chosen for this CHANGE.

— The CHANGE Manifesto

Through honest conversations, transformational content, and practical tools, CHANGE creates space for you to stop running from discomfort and start growing through it. Because every experience you survived — especially the ones that hurt — was preparing you for your next level.



It's not just change.
It's Consciously Having A Needed Growth Experience — C.H.A.N.G.E.

Break Free
with C.H.A.N.G.E.

The Theme Song

Yeah…
I'm not going through it…
I'm growing through it
Consciously…

C.H.A.N.G.E., I'm leaning into me
Every lesson shaping who I'm called to be
No resistance, I let the truth rearrange
I'm evolving on purpose… this is C.H.A.N.G.E.
C.H.A.N.G.E., yeah I honor the flame
Even pressure got a purpose in the pain
I don't break, I expand and transcend
Every moment is a message… I ascend

I used to question every shift, every fall
Didn't see the higher pattern in it all
Now I breathe, let it be, let it teach
Every stretch bringing something new in reach
No more fighting what's divinely aligned
Even discomfort got a plan by design
I'm aware, I declare, I receive
What I'm growing through is growing me

I release the need to control it
Trust the rhythm as it's flowing
Every step is showing… me

C.H.A.N.G.E., I'm leaning into me
Every lesson shaping who I'm called to be
No resistance, I let the truth rearrange
I'm evolving on purpose… this is C.H.A.N.G.E.
C.H.A.N.G.E., yeah I honor the flame
Even pressure got a purpose in the pain
I don't break, I expand and transcend
Every moment is a message… I ascend

I don't run when it's time to elevate
I get still, I get clear, participate
Every cycle revealing deeper truth
I'm not losing… I'm refining my proof
There's a power in the pause, in the space
Where I meet a higher version face to face
I'm awake, every choice I embrace
Is a conscious evolution of my grace

Growth don't always feel good
But it's always for my good

I trust the process… I trust the plan
I'm becoming all I am
(Ad-lib: All I am… all I am…)

C.H.A.N.G.E., I'm leaning into me (into me…)
Every lesson shaping who I'm called to be
No resistance, I let the truth rearrange
I'm evolving on purpose… this is C.H.A.N.G.E.
C.H.A.N.G.E., yeah I honor the flame (honor it…)
Even pressure got a purpose in the pain
I don't break, I expand and transcend
Every moment is a message… I ascend

Not happening to me…
Happening for me…
C.H.A.N.G.E.

"Every moment is a message…
I ascend." C.H.A.N.G.E. — THE ANTHEM

The Six Letters of Liberation

C
Consciously

You don't drift into growth. You choose it. Awareness is the first act of transformation — being fully present to what is happening in and around you.

H
Having

You are not a bystander in your own story. You are actively having — participating, receiving, experiencing — your life with intention and ownership.

A
A

One article. One life. One unique, unrepeatable journey toward becoming. Not generic growth — your specific, designed-for-you evolution.

N
Needed

Nothing is happening by accident. The discomfort, the pause, the pivot — it was all needed. Trust that what you're walking through is exactly what's required.

G
Growth

Not just change for the sake of change — but expansion. Becoming more of who you were always meant to be. Growing through, not just going through.

E
Experience

Your experiences are your evidence. Every chapter — especially the hard ones — is data proving your resilience, your capacity, and your calling.

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C.H.A.N.G.E. Radio

Consciously Having A Needed Growth Experience

Hosted by LC McKinnon — motivational moments & music for your journey toward becoming who you were always meant to be. #EvolveOnPurpose

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C.H.A.N.G.E. Radio · Live Stream
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Not happening to me… Happening for me.

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Tools for the Journey

📖

The CHANGE Journal

A guided self-reflection workbook for navigating your most needed growth experiences with intention and grace.

Buy Now $7
🎙️

Break Free Course

From bitter to better — a transformational workshop series based on Episode 101 and the CHANGE framework.

Coming Soon

Affirmation Deck

Daily declarations rooted in the C.H.A.N.G.E. philosophy — for the conscious woman on the move.

Coming Soon

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C.H.A.N.G.E.
The Anthem · Break Free
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"I'm not going through it… I'm growing through it."